For customers who wish to carry out area analysis (regional analysis) such as trade area analysis and customer analysis, but do not know how to do it, or for customers who wish to construct their own unique analysis logic, PASCO professionals in the areas of GIS and area marketing are available to respond to their needs and wants.
Example of Commissioned Analysis
We incorporate data owned by the customers such as shop and customer information, with regional data including census data, and conduct analyses corresponding to the requests, stance, and work/industry of the customer. The results are delivered to the customer in the form of analysis reports and map data. (Periodic analysis services are also available.)
We also have a proven track record in serving major corporations that have sales companies throughout Japan, as well as a wealth of experience and achievements in working with major service corporations.
1. Flyer Strategy
We formulate "scientific" flyer strategies based on statistical and numerical grounds, rather than on the conventional "individual expertise" strategy that is based on intuition and experience. As such, we are able to implement sales promotion tactics that are more efficient and effective. We also provide support for our customers to approach potential buyers, rather than depend solely upon consumer groups that are already apparent.
As part of the work cycle, we utilize area marketing and select areas (regions) with a large number of targets as the distribution area (""Plan"), build up and get a grasp of distribution results as data ("Do"), and understand the efficacy of customer attraction through flyer distribution ("See"). By repeating this cycle, we are able to play a useful role in formulating the next "flyer strategy."
In addition, we are able to combine these activities with data mining to add more dimensions to the analysis. This enables us to validate the efficacy of these efforts in a more detailed manner.
2. Strategy for Location Marketing
Through area marketing, we draw up materials that include the location marketing plans (mergers and abolishment, reallocation, new establishment, etc.) and at the same time, compare this information with the distribution of demand (target groups that could potentially become customers) and placement of current bases. Based on all these data, we are able to formulate plans for the placement of bases corresponding to demand distribution.
For instance, three bases have been scheduled for placement in a certain region. Our criteria for the placement of the bases are locations with large traffic volume for automobiles, and areas where people are likely to congregate. Through our analysis results, we are able to locate candidate areas that match these criteria.